DESIGN HINTS & TIPS

The best signs that leave our workshop are those that:
a) We have been well briefed on.
b) Had a constructive meeting with the client that merge their ambitions & our recommendations.
When briefing or planning your sign consider:
Colours | Fonts | Sizing | Logos | Illumination
All vital in achieving a great sign that effectively appeals to your target audience with good visual impact.

Think about:

Adding illumination to your sign board

“Stick Out” Signs for projecting your brand

Pavement Signs for promoting products & services

Eye-catching Window Graphics & Vinyl’s

Awnings & Canopies

Internal Wall Logos, quotes, art, shapes & lettering

Moving signs - Don’t forget about branding your vehicle it’s a 24/7 means of advertising to attract new business

Take inspiration from multinational leading high street brands. They utilise all aspects of signage & recognise the importance of branding from external signage & pavement signs to window lettering & internal branding. All hammering home a brand experience & keeping your business one step ahead of the competition.
We have a purpose built design studio with examples of the range of signage we offer.
Feel free to come in anytime to see our work & to discuss your sign package. Call us on 01992 553004

HERE ARE SOME SIMPLE POINTERS

Fonts / Lettering:
There are literally 1000’s of fonts available to use don’t be put off by this. The font you choose is paramount in creating the right impression of your business. The 5 main font categories are as follows:

TIMES

BLOCK

CASUAL

Script

IMPACT

Research fonts that best reflect your brand, image & ambitions. Another key consideration is the spacing between letters, this should always be consistent with sufficient negative space to ensure clarity.

Layout:
Good layout is vital it welcomes the reader of the sign to its message.
The sign has an optical centre; this is very slightly above the actual centre & where the main message / body of lettering should be positioned. This message should then be surrounded by sufficient negative space. This brings balance to the layout of the sign. A good layout will also limit the number of lettering styles. We advise 2 as a general rule of thumb.

Colour:
Choose contrasting colours that work well together. A dark background with light lettering or a light background with dark lettering is key to achieving a legible sign that stands out for the right reasons. We recommend if illuminating to use white lettering on a busy high street, white night-time illumination works best.

Simplicity is key! Try not to get bogged down with attempting to be so different, our advice is stick to the basics & do them well incorporating slight variations & twists